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April 12, 2017
Technology companies continue to throw everything from smart door locks to remote-controlled Crock-Pots into the marketplace, but coordinating such gadgets has been an elusive goal—until Amazon’s Alexa came along. Consumers have embraced Alexa’s voice-activated “skills,” which are essentially preset functions. According to a recent survey by Parks Associates, 55 percent of U.S. households now would prefer to use voice controls to manage smart home and entertainment devices.
Could the same become true for the American automobile?
From the article "Are Voice Assistants Like Alexa Making Your Car Less Secure?" by John R. Quain.
Parks Associates research shows 44% of car owners in U.S. broadband households have some kind of advanced connected car feature and 61% of car owners prefer to bundle vehicle data consumption with sma...
High turnover has been nagging Hulu since inception. According to data from Parks Associates, almost 50% of Hulu’s subscribers cancelled their subscriptions in the past 12 months. Contrast that to Net...
Now, market research and consulting company, Parks Associates, has come out with its report on the state of the US smartphone market for 2015. According to the study titled “360 View: Mobility and the...
According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...
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