In a new report from Parks Associates, the researcher reports a significant drop in spending and a declining number of services viewers subscribe to.
"Consumers are spending less, but rather than go without, many are using ad-based alternatives to save on costs," said Sarah Lee, Research Analyst, Parks Associates. "A service needs to provide unique and ongoing value if it is to charge a premium."
"All categories of household services face challenges, as consumers reevaluate their spending and subscriptions," said Elizabeth Parks, President and CMO, Parks Associates. "A focus on value and education, the user interface, and the customer experience is what will drive the next generation of services in the home."
The results are in line with Park’s previous research last fall that reported a steep 25% decline in the number of streaming subscriptions since 2021 with nearly one-third (31%) of households having used free ad-based services by the end of 2022.
From the article, "Are Viewers Cutting Back on Streaming?" by Tom Butts
Analyst Parks Associates announced just a couple of weeks ago that according to its estimates, Roku is increasing its lead in the streaming media player landscape, now accounting for 37 percent of str...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
This isn’t the first indication of Roku’s dominance among video streaming devices — Parks Associates found that Roku was the most popular video streaming device in Q1 2017, commanding a 37% market sha...
"Apple is restricting Siri support for third-party applications, which may hamper growth of the product ecosystem and play as an advantage to competitors," said Dina Abdelrazik, a research analyst wit...
