TOO MUCH OF A GOOD THING: By now, it’s kind of established fact that nearly everybody in a household at any given moment is on some kind of device. New research from Parks Associates says 40% of 1,000 U.S. broadband households it studied have trouble with their wireless network, and more than half would be happy to to use a wired solution to fix that. The study, I should note, was sponsored by the Multimedia over Coax Alliance (MoCA).
Parks research discovered that in the problem group, 87% have experienced slow connections or dead zones, and 63% still are. That equates to 15 million households. Put that on top of all the Web ads seen by nobody and it would seem, that’s a significant number of unreceptive (literally) customers.
From the article "Are There Local YouTube Stars?" by P.J. Bednarski.
Parks Associates noted last week that like cable’s Playboy Channel of the past, OTT services come and go pretty quickly; the churn can be profound. Parks found 9% of Netflix’s subscribers quit, a r...
Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...
If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...
According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...
