TOO MUCH OF A GOOD THING: By now, it’s kind of established fact that nearly everybody in a household at any given moment is on some kind of device. New research from Parks Associates says 40% of 1,000 U.S. broadband households it studied have trouble with their wireless network, and more than half would be happy to to use a wired solution to fix that. The study, I should note, was sponsored by the Multimedia over Coax Alliance (MoCA).
Parks research discovered that in the problem group, 87% have experienced slow connections or dead zones, and 63% still are. That equates to 15 million households. Put that on top of all the Web ads seen by nobody and it would seem, that’s a significant number of unreceptive (literally) customers.
From the article "Are There Local YouTube Stars?" by P.J. Bednarski.
Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...
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Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade. Market researcher Parks Associates says by 2024 to...
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