Providing market intelligence for more than 35 years

In The News

Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?

There was a lot to like about the originals on Go90, and my sense from using the service was that the programming wasn’t the problem. Peter Berg’s docuseries QB1 about elite high school quarterbacks is fantastic, Paul Scheer and Rob Heubel’s Uber parody Drive Share was light and innovative, and The Break with Michelle Wolf executive producer Daniel Powell’s mini-series Thanksgiving is staggeringly funny and should be for Thanksgiving what National Lampoon’s Christmas Vacation is for Christmas.

“People who follow the industry can barely keep up with what the new programming is on every service, and no one ever knew what was the best content was on Go90,” Hunter Sappington, a media analyst for Parks Associates, said in an interview with Decider.

From the article "Are There Lessons in Go90’s Failure for Jeffrey Katzenberg’s Billion-Dollar Streaming Startup?" by Scott Porch.

Previously In The News

Parks: Fitness still the leading use case for smartwatches

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...