Providing market intelligence for more than 35 years

In The News

Are Smart TV Designs Taking Home Security for Granted?

Security has been a growing concern with the increased use of smart television and video streaming devices, observed Brett Sappington, director of research at Parks Associates.

"For many years, there was no reason to hack a television or a smart streaming media player," he told TechNewsWorld.

It was only with the advent of subscription-based video services and transactional video that you started to see financial data, like credit card numbers, get stored online, Sappington noted.

From the article "Are Smart TV Designs Taking Home Security for Granted?" by David Jones. 

Previously In The News

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...