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February 14, 2018
Security has been a growing concern with the increased use of smart television and video streaming devices, observed Brett Sappington, director of research at Parks Associates.
"For many years, there was no reason to hack a television or a smart streaming media player," he told TechNewsWorld.
It was only with the advent of subscription-based video services and transactional video that you started to see financial data, like credit card numbers, get stored online, Sappington noted.
From the article "Are Smart TV Designs Taking Home Security for Granted?" by David Jones.
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