Providing market intelligence for more than 35 years

In The News

AR in Harry Potter Game Is Next Best Thing to Real Magic

"Since Pokémon Go first launched in 2016, we've seen a number of other AR games launch as well," said Kristen Hanich, senior analyst at Parks Associates.

However, none have risen to the same level of success, and even Pokémon Go was "successful mainly because of its tie-in to the extremely popular Pokémon brand, as well as its core gameplay elements," she told TechNewsWorld.

The question is whether this game could be too ambitious for today's AR technology.

From the article "AR in Harry Potter Game Is Next Best Thing to Real Magic" by Peter Suciu.

Previously In The News

Routers Are Pretty Now, Because They Have to Be

“These new mesh network routers are seeking to address several key areas of concern for home networking infrastructure; namely performance, coverage, aesthetics, and security,” says Brad Russell, and...

Consumers Show Low Demand For Connected Health, Parks Finds

People living in only 1 in 10 homes with broadband are “very interested” in connected health services, like a personal health coach, a remote health monitoring app that connects to and notifies a heal...

Roku Is Taking the Right Steps

Last August, market analysts at Parks Associates found that more than any other streaming media device -- including those from Amazon, Apple, and Google -- Roku was the leading brand and had increased...

Bloomberg: 4K Apple TV in the works, set to be revealed alongside iPhone 8

Unnamed sources tell Bloomberg that the new Apple TV will be equipped with a faster processor capable of streaming higher-resolution content. A new version of the recently-launched TV app is also said...