Lots of potential customers may be predisposed to the plan. Parks Associates' Wearables Research study found that 52 percent of the 8.5 million U.S. broadband households now planning to buy a smart watch will then use it to track their fitness activities. So why not share the good news and benefit?
The company estimates that a 45-year-old couple of average health buying Protection UL (universal life) policies of $500,000 each could save more than $25,000 on their premiums by the time they reach 85, via Vitality.
From the article "Apple Watch can save on life insurance" by Jonathan Takiff.
The smart lighting category is growing steadily and has potential for acceleration with solutions that deliver on the core value propositions of convenience, comfort, energy management, and automation...
It’s nearly impossible to find a household today that doesn’t have at least one connected smart home device installed. From video doorbells to robot vacuums, automated lighting, and voice assistants,...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
Parks Associates, a market intelligence and consulting company, yesterday released research showing that over 50% of U.S. broadband households stream content on TV screens. “For years, the televisi...
