Lots of potential customers may be predisposed to the plan. Parks Associates' Wearables Research study found that 52 percent of the 8.5 million U.S. broadband households now planning to buy a smart watch will then use it to track their fitness activities. So why not share the good news and benefit?
The company estimates that a 45-year-old couple of average health buying Protection UL (universal life) policies of $500,000 each could save more than $25,000 on their premiums by the time they reach 85, via Vitality.
From the article "Apple Watch can save on life insurance" by Jonathan Takiff.
Before we go any further, let’s look at the vastness of the IoT space for a moment. The global Internet of Things market will grow to $1.7 trillion in 2020 from $655.8 billion in 2014. According to Ga...
“Innovations such as voice have resonated with consumers, quickly creating new opportunities for companies to leverage voice as a user interface within the consumer IoT,” said Elizabeth Parks, SVP, Pa...
Twenty-six percent of US broadband households find the idea of making purchases directly from TV shows “appealing or very appealing,” according to a 2020 Parks Associates survey. From the article "...
It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...
