Providing market intelligence for more than 35 years

In The News

Apple Unveils A More Powerful Apple TV, Shipping In October

Alongside support for apps and games and Siri, the Apple TV ships with a new remote that includes physical buttons, motion controls support, and a glass touch surface at the top.

But its the new remote that’s making gaming so interesting on the new device – with Wii-like motion controls and support for multiplayer gaming, players can do things like swing the remote to bat a baseball, for example.

The remote works over Bluetooth 4.0, rather than infrared — so no line of sight is required. It’ll be able to control your TV volume/power over CEC, and the rechargeable battery lasts 3 months per charge.

The promise of an App Store and gaming support has led some analysts to already predict that Apple TV would have meaningful impact on Apple’s bottom line. For instance, J.P. Morgan recently estimated that Apple could sell 24 million units of the new Apple TV in 2016.

This revamp – Apple TV’s first notable refresh since the current design was unveiled in late 2010 – could move the device further up the chart in terms of connected TV device sales, as well, where it has been lagging. A Parks Associates report from August stated that Roku led streaming media device sales in 2014, followed by Google and Amazon, then Apple TV.

From the article "Apple Unveils A More Powerful Apple TV, Shipping In October" by Sarah Perez.

Previously In The News

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

Video streaming service stacking is likely to continue near term, after accelerating during the shelter-at-home period for the coronavirus, said industry executives on a Parks Associates webinar Wedne...

5G Consumer Market Subscriptions To Hit 17.5 mln In 2020

By the end of 2020, there will be 17.2 million 5G consumer market subscriptions worldwide, concentrated in the US, Japan, South Korea, China, Australia, and major industrial nations in Western Europe,...

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Google's decision to discontinue its three-year-old Nest Secure do-it-yourself security system wasn’t a surprise, given Google’s $450 million investment in security stalwart ADT in August, Parks Assoc...

Third Of US Broadband Households Have Multiple OTT Packs

Approximately 31 percent of U.S. broadband households have multiple OTT service subscriptions, which is nearly one-half of the 63 percent of U.S. broadband households subscribing to at least one OTT s...