It's still early days for the new Apple TV, which started shipping Oct. 30. The new device has an upgraded remote and app store that allows gaming, live sporting events and Siri-enabled search.
Sales of the older model had previously trailed competitors such as Roku, Amazon Fire TV and Google's Chromecast, according to separate research by Parks Associates. But Slice's new study indicates the tables have turned: With the addition of the new Apple TV, Apple has the largest share of the streaming TV hardware market, at 31 percent, Slice said.
From the article "Apple TV users are mostly Gen X men" by Anita Balakrishnan.
A recent study conducted by Parks Associates confirmed the growing popularity of smart devices in the U.S. home security market. The study found that the sale of wireless home security products is on...
The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...
Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...
Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...
