It's still early days for the new Apple TV, which started shipping Oct. 30. The new device has an upgraded remote and app store that allows gaming, live sporting events and Siri-enabled search.
Sales of the older model had previously trailed competitors such as Roku, Amazon Fire TV and Google's Chromecast, according to separate research by Parks Associates. But Slice's new study indicates the tables have turned: With the addition of the new Apple TV, Apple has the largest share of the streaming TV hardware market, at 31 percent, Slice said.
From the article "Apple TV users are mostly Gen X men" by Anita Balakrishnan.
Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....
A recent survey from Coldwell Banker Real Estate LLC and Parks Associates found Americans are taking a different view about homes that are ready to move into, as an increasing percentage now requires...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...
