According to research from media company Parks Associates, pay-TV sports subscription revenue in the United States reached $13.1 billion in 2022 and is expected to keep on growing, with an approximate increase of 73% over the next five years, taking the total to a projected $22.6 billion.
From the article, "Apple TV set to score big with new deal for FIFA Club World Cup soccer streaming" by Héctor Ríos Morales
That’s especially important based on Parks Associates research that shows half of security system owners say they deal with too many false alarms, and more than 60% of respondents say their systems tr...
Executives now want to replicate some of that success in the United States, though they know it will be a challenge: Roku and Amazon control 80% of the domestic streaming TV market with their budget s...
Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...
As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...
