Providing market intelligence for more than 35 years

In The News

Apple TV Sees Major Sales Growth In 2015 But Still Ranks As Fourth Most Popular Streaming Media Player

Parks Associates believes Apple trails behind because both Amazon and Roku offer multiple form factors with both standard boxes and smaller sticks available. Amazon, Roku, and Google also offer more affordably priced streaming media players than Apple, with its latest box starting at $149. Apple does, however, continue to sell its third-generation Apple TV for $69, more competitively priced with competing set-top boxes. 

From the article "Apple TV Sees Major Sales Growth In 2015 But Still Ranks As Fourth Most Popular Streaming Media Player" by www.macrumors.com

Previously In The News

Deepak Chopra Launches A Wellness App To Create 'Social Transformation'

The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...

Home Surveillance Comes Of Age

Dealers have a tremendous opportunity to benefit from smart home technology as consumers have started to take an interest in it — with more than half of the population excited about the technology, ac...

HDTV Antenna Review: Top Picks From CR's Latest Tests

Market research firm Parks Associates says that one-fifth of U.S. homes with broadband access now use an antenna to get live TV. “Digital antennas are experiencing a resurgence as consumers consider o...

Comcast Rolls Out Its Own Connected-Home Products

Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...