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August 24, 2015
Apple has been consistently giving us lot more than just normal tech products. It believes in giving more to its consumers , however, things have not been going great for Apple and somewhere, it has lost it’s stage.
Apple has fallen down to the fourth position after Google, Amazon and Roku in selling the set top box. Apple have ruled the market for around two years but the researchers from Parks Associates have found that now it’s the fourth highest selling set top box which is quite shocking.
Roku has grabbed the first position followed by google and now Amazon’s Fire TV overhauled Apple’s streaming Video device In United States in the year 2014.
From the article "Apple TV sales at fourth Position after Google, Amazon and Roku" by Khushboo VJ.
Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...
“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...
“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...
Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...
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