Apple has been consistently giving us lot more than just normal tech products. It believes in giving more to its consumers , however, things have not been going great for Apple and somewhere, it has lost it’s stage.
Apple has fallen down to the fourth position after Google, Amazon and Roku in selling the set top box. Apple have ruled the market for around two years but the researchers from Parks Associates have found that now it’s the fourth highest selling set top box which is quite shocking.
Roku has grabbed the first position followed by google and now Amazon’s Fire TV overhauled Apple’s streaming Video device In United States in the year 2014.
From the article "Apple TV sales at fourth Position after Google, Amazon and Roku" by Khushboo VJ.
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
