Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by analysts in the same period in 2016. By contrast, Roku saw a year-on-year increase in its lead over its rivals, growing from 33 percent in last year's survey to a dominant 37 percent this year.
Amazon, with its Fire TV range, also increased its market share during the same timeframe, growing from 16 percent of households to 24 percent. The Google Chromecast saw a reduction in its install base share, moving down to 18 percent from 21 percent.
Parks Associates told AppleInsider that the study surveyed 10,000 US broadband households in both periods, with the results stemming from households that owned at least one streaming media player. In 2016, 36 percent of those surveyed owned at least one streaming player, reducing slightly to 33 percent in 2017.
From the article "Apple TV losing market share to streaming set-top box rivals Roku, Amazon" by Malcolm Owen.
Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which...
According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...
Consumers who invest in professional monitoring services for their security systems do so with the expectation of rapid and reliable response in life-threatening situations; in fact, 87% of securi...
Consumer-tech market research outfit Parks Associates indicates the average American household now pays for an average of 5.6 streaming services. Not all of these services are ad-free, however. In...
