Providing market intelligence for more than 35 years

In The News

Apple TV isn't nearly as popular as some of its competitors

When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it’s not the device used by most in the US for streaming video. According to a new study by the research firm Parks Associates, the Apple TV only accounts for 3.6% of all video streaming to televisions in the US, while its biggest rival, Roku, accounts for nearly 10% of streaming. But even more interesting, video game consoles like the Xbox and PlayStation are the most popular streaming devices for TVs. The study broke down streaming by brand, lumping all models of the Apple TV, Roku, and video game consoles together. This doesn’t mean the Apple TV is a flop. The device received its first major update in five years just a week ago, and it wasn’t included in this study. Meanwhile, companies like Roku and Amazon have been regularly updating their devices about every year or so, which has given them the advantage. The new Apple TV is also the first model to include Apple’s App Store, which has standard streaming services like Netflix, shopping apps like QVC, and casual games like “Crossy Road.”

From the article "Apple TV isn't nearly as popular as some of its competitors" by Techi.com.

Previously In The News

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

Amazon Prime Music Still ‘Most Popular’ US Subscription Service

Unsurprisingly, Amazon has never announced a specific figure for Prime Music listeners, although the company’s digital music boss Steve Boom said last year that “Prime Music has several million people...

Amazon is driving more transaction-based revenue for TV networks and studios

Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...

Smartphone Owners Like Sounds Of Streaming

According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...