- Research
- Research Memberships
- Smart Home
- Visibility Memberships
- Consumer Electronics and Entertainment
- Consulting
- Broadband and Mobility
- Primary Research
- Connected Health and Wellness
- MDU / Multifamily
- SMB
- Events
- Event
- Company
- About Parks Associates
- Consumer Electronics and Entertainment
- Consumer Electronics Devices
- Video Services: OTT, Pay TV
- Entertainment Content: Video, Audio, Gaming
-
Research
Smart Home
Smart Home Devices, Automation, Controls
Residential Security
Energy Management
Consumer Electronics and Entertainment
Consumer Electronics Devices
Video Services: OTT, Pay TV
Entertainment Content: Video, Audio, Gaming
Broadband and Mobility
Mobility
Wi-Fi and Home Networking
Support Services
Connected Health and Wellness
Wellness and Fitness
Independent Living
Telehealth
- Events
- White Papers
- Newsroom
- Company
- Consulting
- Contact Us
The fourth-generation Apple TV is the company’s first new model in nearly three years, with older Apple TV units having long felt outdated. In recent years Apple has faced stiff competition from Amazon AMZN -1.68% , Google GOOGL -2.43% , and Roku. Over the years, each competing TV service has added new games and content providers, along with voice search capabilities to their respective platforms. Moreover, each company has also released new streaming products within the past month, putting even more pressure on Apple to upgrade its TV services.