The fourth-generation Apple TV is the company’s first new model in nearly three years. In recent years Apple has faced stiff competition from Amazon AMZN 1.60% , Google GOOGL 1.64% , and Roku. Over the years, each competing TV service has added new games and content providers, along with voice search capabilities to their respective platforms. Moreover, each company has also released new streaming products within the past month, putting even more pressure on Apple to upgrade its TV services.
In August, research firm Parks Associates placed Apple TV in fourth place for most popular media streaming devices based on U.S. sales. According to the report, Roku led the pack with 34% of the market.
From the article "Apple TV goes on sale, begins shipping next week" by Jason Cipriani.
New research from Parks Associates’ consumer study of 8,000 US internet households finds electric vehicle (EV) ownership has seen a slight decline, with 5%, or six million internet households, reporti...
Streaming, meanwhile, is the leading choice for video entertainment today; today, 88% of US internet households subscribe to at least one OTT service, according to Parks Associates' most recent Video...
A recent study by Parks Associates shows that 76% of U.S. households have at least one video streaming service, and according to nScreenMedia, the average subscriber has more than 3 services. That sai...
Research featured in Parks Associates’ new Smart Home and Security Tracker reveals 28% of full-time employees and business owners use artificial intelligence (AI) applications for their professional n...
