This suggests that Apple is actually doing nicely when it comes to its share of just the external set-top box streaming media player market; indeed, Parks Associates reveals that Apple TV is pretty much matching market leader Roku when it comes to external box sales. Which kind of makes me wonder – not for the first time – why Apple is yet to offer a streaming stick solution. Unless it just doesn’t want to dirty its hands with the relatively low end of the streaming media player market.
The good news for all the key contenders in the streaming media player market is that they’re competing over an ever-growing pie. Parks Associates’ figures show that 36% of broadband-connected US households now own at least one streaming media player, versus just 27% in 2014. And Park Associates further predicts that a whopping 86 million streaming media players will be sold across the world in 2019. By which time Apple will hopefully have done the right thing and introduced a 5th-gen Apple TV that supports 4K and HDR video…
From the article "Apple TV Doubles Sales But Still Trails Google, Roku And Amazon" by John Archer.
Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...
Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...
