It looks like Apple will be releasing the new Apple TV set-top box just in time. New sales data puts Apple’s media streaming device at the back of the pack.
According to data from Parks Associates, Apple TV has now dropped behind Google, Amazon and Roku in devices sold in the US. The current US market leader, Roku, sells 34% of all media streamers.
Given that the current Apple TV model is more than two years old, the data doesn’t come as too much of a surprise. Apple customers have been clamoring for an updated device for some time—and they’ll finally get their wish in only a few short weeks.
Apple TV 2015 will hit shelves next month. It will feature a new design for the remote, more memory, and a faster processor.
From the article "Apple TV beat by Roku, Amazon Fire TV, and Chromecast in device sales" by Lynn Atwood.
The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...
This past decade is the one that altered the very definition of Hollywood. (Verb: to stream.) Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix began str...
In 2018 a jaw-dropping 48 percent of U.S. consumers polled by Parks Associates said they planned to buy at least one smart home device; that number constituted an even more astounding 66 percent rise...
Due to the increased competition and number of partnerships, OTT video service penetration will increase by more than 85 million households from 2017 through 2022, Parks Associates has estimated, and...
