It looks like Apple will be releasing the new Apple TV set-top box just in time. New sales data puts Apple’s media streaming device at the back of the pack.
According to data from Parks Associates, Apple TV has now dropped behind Google, Amazon and Roku in devices sold in the US. The current US market leader, Roku, sells 34% of all media streamers.
Given that the current Apple TV model is more than two years old, the data doesn’t come as too much of a surprise. Apple customers have been clamoring for an updated device for some time—and they’ll finally get their wish in only a few short weeks.
Apple TV 2015 will hit shelves next month. It will feature a new design for the remote, more memory, and a faster processor.
From the article "Apple TV beat by Roku, Amazon Fire TV, and Chromecast in device sales" by Lynn Atwood.
As smart home technology gets smarter, so should the way in which these innovative devices connect to the internet. Enter the San Mateo-based company Cirrent and its newly minted automatic connection...
Snackable, mobile-friendly content is growing in popularity among media companies looking to increase engagement and revenue. Indeed, Ooyala recently took a look at the most popular digital videos of...
Parks Associates has hosted the final day of the company’s 20th annual CONNECTIONS conference in San Francisco with panel discussions moderated by the firm’s analysts and featuring executives from com...
Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...
