It looks like Apple will be releasing the new Apple TV set-top box just in time. New sales data puts Apple’s media streaming device at the back of the pack.
According to data from Parks Associates, Apple TV has now dropped behind Google, Amazon and Roku in devices sold in the US. The current US market leader, Roku, sells 34% of all media streamers.
Given that the current Apple TV model is more than two years old, the data doesn’t come as too much of a surprise. Apple customers have been clamoring for an updated device for some time—and they’ll finally get their wish in only a few short weeks.
Apple TV 2015 will hit shelves next month. It will feature a new design for the remote, more memory, and a faster processor.
From the article "Apple TV beat by Roku, Amazon Fire TV, and Chromecast in device sales" by Lynn Atwood.
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...
A new study of smart home device owners conducted by Parks Associates in the US has found that 12pc never have their technical problems solved, compared with 5pc in the previous three years. “Stron...
New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
