It looks like Apple will be releasing the new Apple TV set-top box just in time. New sales data puts Apple’s media streaming device at the back of the pack.
According to data from Parks Associates, Apple TV has now dropped behind Google, Amazon and Roku in devices sold in the US. The current US market leader, Roku, sells 34% of all media streamers.
Given that the current Apple TV model is more than two years old, the data doesn’t come as too much of a surprise. Apple customers have been clamoring for an updated device for some time—and they’ll finally get their wish in only a few short weeks.
Apple TV 2015 will hit shelves next month. It will feature a new design for the remote, more memory, and a faster processor.
From the article "Apple TV beat by Roku, Amazon Fire TV, and Chromecast in device sales" by Lynn Atwood.
“Flexible content security solutions that can adapt to nearly any delivery environment will be key to protecting content while allowing delivery through different networks, services and devices,” said...
Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...
New research from Parks Associates shows that in the UK, 55% of broadband homes watch OTT video. In France, the total is 51%. The levels of OTT usage lag that of the US, where 70% of broadband home...
Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...
