The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier for users to search for TV shows or movies using their voice, with the aid of the Siri digital assistant. Still, researcher Parks Associates notes that Amazon’s Fire TV, Roku and Google’s Chromecast outsell Apple’s more expensive device, whose sales are so modest the late Apple cofounder Steve Jobs once described it as “a hobby.”
From the article "Apple TV App To Get A Second Life With Video Subscription Service" by Dawn Chmielewski.
Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...
According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...
Parks Associates hosted the 18th annual CONNECTIONS Summit at CES, bringing industry leaders from the connected home together to share insights and updates on the state of the smart home and security...
A separate study from Parks Associates found that Prime Video still remains the No. 1 SVOD service in the United States, based on subscriber tallies. Prime is estimated to have 160 million members in...
