The company updated the infrastructure, upgrading its Apple TV device that brings internet video to the living room screen in the fall of 2017 to add support for cinematic 4K video and make it easier for users to search for TV shows or movies using their voice, with the aid of the Siri digital assistant. Still, researcher Parks Associates notes that Amazon’s Fire TV, Roku and Google’s Chromecast outsell Apple’s more expensive device, whose sales are so modest the late Apple cofounder Steve Jobs once described it as “a hobby.”
From the article "Apple TV App To Get A Second Life With Video Subscription Service" by Dawn Chmielewski.
Parks reported that 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices, but how is that population of users engaging wi...
Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
"Donald Trump has an audience, he has a message. It’s a matter of: can that sustain an entire network? I think it’s possible that it could," Glenn Hower, senior analyst for media/entertainment at mark...
