Parks Associates recently released a study that uncovered household spending on subscription over the top (OTT) services has been stagnant for the past three years. Average spending on these services has consistently come in under $8 monthly since 2016.
“The stability in average household spend belies the activity going on under the surface,” said Brett Sappington Senior Director of Research, Parks Associates. “2019 may be poised to break that trend. Netflix, Hulu, and Amazon continue to pack on new subscribers. At the same time, services like ESPN+ are also experiencing phenomenal growth, and new offerings from Disney and WarnerMedia are set for release later this summer. One of three things will happen—more households will become OTT streaming households, rival services will begin to pull subscribers away from Netflix, or that spending number will go up.”
From the article "Apple TV+ Joins an Industry that has Been Stagnant for Three Years" by Jessica Guyon.
According to Parks Associates research, 80 percent of U.S. smartphone and tablet users who own at least one smart home device have downloaded mobile apps for these devices. "The growing interest in...
This year's first episode of the Surge Series, the official podcast of the Illinois Science and Energy Innovation Foundation (ISEIF), delved into these questions from the perspective of the everyday c...
Comcast is pushing ahead on a plan to take Xfinity Home, its home security and automation platform, to the next level in part by broadening a curated mix of devices that work with the platform while a...
For services considering offering a free trial, Vimeo says having an app is helpful. Potential customers are 33 percent more likely to sign up for a free trial through an app than through a website. S...
