Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahead of the launch of Apple TV+, which has the advantage of Apple's design and the disadvantage of a much smaller library of material than its rivals.
Parks Associates researcher Brandon Riney also told AppleInsider that despite its lack of content compared to Netflix and the forthcoming Disney+, Apple brings a distinct advantage to the market.
"Apple's unexpected $4.99 pricing appears to be a response to Disney+'s $6.99 per month," he said. "This, in combination with announcing a fuller slate of originals, addresses criticism from detractors that Apple TV+ did not have adequate content and value to compete."
From the article "Apple TV+ interface is more important to streaming video users than content" by William Gallagher.
Apple’s iPhone accounted for 40% of all smartphones in use in the US, according to the latest 360 View, Mobility & the App Economy research released by Parks Associates. Following up on comScore’s...
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
Netflix and other streaming services have dealt with a variety of password-stealing schemes and other scams for years. Netflix announced earlier this year it was trying to crack down on password-shari...
Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...
