Washington, Feb 12 (IANS) Apple is still the leader in the US smartphone market but it needs to pull up all its socks as Samsung is fast catching up with its stunning range of Android-based devices, a new report has revealed.
According to US-based market research firm Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding 40 percent of the smartphone market while Samsung holds around 31 percent of the market and LG is next in line with 10 percent.
From the article "Apple Still Leads But Samsung Fast Catching Up In US" by www.bignewsnetwork.com
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...
