Providing market intelligence for more than 35 years

In The News

Apple Sets September 9 Media Event

Apple could use some fresh ammo in the OTT streaming device department. While Apple has shipped more than 25 Apple TV units without making any big adjustments to the platform in recent years but managed to add services such as HBO Now and the new Showtime standalone OTT service, it has fallen behind rivals. According to Parks Associates, Roku led the way with 34% of the streaming device market in 2014, followed by the Google Chromecast, Amazon Fire TV and the Apple TV. Apple will also have to contend with Android TV, Google's new OS for smart TVs, streamers and other connected TV devices.

From the article "Apple Sets September 9 Media Event" by Jeff Baumgartner.

Previously In The News

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

Sonos Welcomes Devs With Open APIs

The Sonos Sound Platform allows the company not only to better serve its installed base, but also broaden its product portfolio, making its brand more attractive to high-end customers, said Brad Russe...

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...