Apple TV's share of the streaming player market is still believed to be well below that of Roku (ROKU - Get Report) and Amazon's. A survey done by research firm Parks Associates indicated that Apple TV accounted for 13% of the installed base of streaming players owned by U.S. households with broadband in Q1 2019; Roku devices and Amazon's Fire TV devices were estimated, respectively, to account for 39% and 30%. Last year, eMarketer forecast that 25.1 million Americans would use an Apple TV in 2018, 70.1 million would use Roku and 55.7 million would utilize Fire TV devices.
From the article "Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV" by Eric Jhonsa.
The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...
Smart TVs are viewed as must-have devices by an increasing number of US homes, and they are the only streaming video product category to have risen in adoption continuously throughout the pandemic. Ho...
While home speakers, as well as the use of AI assistants on smartphones and tablets, figure centrally into the voice shopping market, there is also great potential in the automobile market. A study by...
Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
