Apple TV's share of the streaming player market is still believed to be well below that of Roku (ROKU - Get Report) and Amazon's. A survey done by research firm Parks Associates indicated that Apple TV accounted for 13% of the installed base of streaming players owned by U.S. households with broadband in Q1 2019; Roku devices and Amazon's Fire TV devices were estimated, respectively, to account for 39% and 30%. Last year, eMarketer forecast that 25.1 million Americans would use an Apple TV in 2018, 70.1 million would use Roku and 55.7 million would utilize Fire TV devices.
From the article "Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV" by Eric Jhonsa.
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The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...
