Apple TV's share of the streaming player market is still believed to be well below that of Roku (ROKU - Get Report) and Amazon's. A survey done by research firm Parks Associates indicated that Apple TV accounted for 13% of the installed base of streaming players owned by U.S. households with broadband in Q1 2019; Roku devices and Amazon's Fire TV devices were estimated, respectively, to account for 39% and 30%. Last year, eMarketer forecast that 25.1 million Americans would use an Apple TV in 2018, 70.1 million would use Roku and 55.7 million would utilize Fire TV devices.
From the article "Apple's Services Push Gives It a Fresh Incentive to Launch a New Apple TV" by Eric Jhonsa.
As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...
Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...
The Roku Channel is also turning heads. The company's ad-supported channel was named one of the three best ad-based over-the-top services among U.S. broadband households according to Parks Associates,...
