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March 20, 2016
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners.
And several consumers interviewed by USA TODAY said they were more than happy with a smaller phone.
From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by www.ktvb.com
Looking at the OTT market, Parks says that 60 percent of OTT video services require a subscription, and 64 percent of broadband-enabled U.S. households subscribe to an OTT video service (up from 59 pe...
That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52...
Among U.S. broadband-enabled homes, 59 percent have a subscription to Netflix, Amazon, or Hulu. While it's no surprise that those are the most popular streaming video options, research from Parks Asso...
Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television's contract model, can cancel service with a click of the m...
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