Many consumers demanded bigger screens, and the move paid off for Apple. The larger iPhone was Apple’s best seller ever.
But not all Apple consumers made the switch.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared with 30% of Samsung phone owners.
From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by Jefferson Graham.
Earlier this month, research firm Parks Associates published a study reporting that 29% of internet-subscribed households subscribe to at least eight separate streaming services. From the article,...
“After big growth during the pandemic, the streaming stack has largely plateaued,” said Jennifer Kent, a vice president at industry researcher Parks Associates. “The average streaming household has 5....
Research from Parks Associates' shows that 91 percent of internet households are actively engaged in reducing energy consumption within their homes. Forty-eight percent report altering their behav...
Parks Associates has released a new white paper, Building Net Zero Homes with Home Management Systems, that highlights changes in the energy landscape driving interest in Zero Net Energy (ZNE) homes a...
