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March 20, 2016
Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever.
But not all Apple consumers made the switch.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30 per cent of Samsung phone owners.
From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by Jefferson Graham.
DALLAS-The number of households that use Wi-Fi technology for home networking has now surpassed the number that use Ethernet, according to a new Parks Associates survey. According to the “Global Digit...
A growing number of consumers (79%, according to Parks & Associates research), are concerned about privacy in their smart devices. CNET has made privacy and security a much bigger factor when reviewin...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Apple reducing its reliance on free trials for Apple TV+ is a “critical point” for the service, said Parks Associates research director Steve Nason, who follows the streaming industry. “For newer o...
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