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March 20, 2016
Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple's best seller ever.
But not all Apple consumers made the switch.
According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30 per cent of Samsung phone owners.
From the article "Apple's Next? Brains Of An iPhone 6S In A 5S Body" by Jefferson Graham.
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Mass-market adoption requires value propositions that the majority of consumers care about — saving money, being more energy efficient, staying comfortable and adding convenience to their lives. There...
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