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February 10, 2016
“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates.
An interesting fact is that the Android platform makes up 60 percent of the smartphone market, whereas Apple products, like the iPhone 6s running the iOS, make up 40 percent.
There’s also a little information about the ever-changing trends with phone upgrades, according to the smartphone market report.
From the article "Apple's Market Share Is Dwindling: Samsung's Smartphone Sales Increase In The US" by Thomas Kuegler.
It also hopes to bring new consumers into the market. The US smart home market has long been plagued by slow growth, largely due to device and platform fragmentation and high prices. However, consumer...
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
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