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February 10, 2016
“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates.
An interesting fact is that the Android platform makes up 60 percent of the smartphone market, whereas Apple products, like the iPhone 6s running the iOS, make up 40 percent.
There’s also a little information about the ever-changing trends with phone upgrades, according to the smartphone market report.
From the article "Apple's Market Share Is Dwindling: Samsung's Smartphone Sales Increase In The US" by Thomas Kuegler.
Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...
According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...
Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...
“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...
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