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February 10, 2016
“Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up,” said Harry Wang, the director of Health & Mobile Product Research at Parks Associates.
An interesting fact is that the Android platform makes up 60 percent of the smartphone market, whereas Apple products, like the iPhone 6s running the iOS, make up 40 percent.
There’s also a little information about the ever-changing trends with phone upgrades, according to the smartphone market report.
From the article "Apple's Market Share Is Dwindling: Samsung's Smartphone Sales Increase In The US" by Thomas Kuegler.
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Parks Associates attributes a chunk of that OTT churn to consumer experimentation. “These are not free trials but instances where consumers are spending real money to try out new OTT services. One-...
The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017. Parks’ report is somewhat...
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