Providing market intelligence for more than 35 years

In The News

Apple's HomePod Set to Barge Into Hot Speaker Market

"Apple is restricting Siri support for third-party applications, which may hamper growth of the product ecosystem and play as an advantage to competitors," said Dina Abdelrazik, a research analyst with Parks Associates.

Where voice commands are processed for the HomePod also could be a problem for the product, she noted.

"Apple is shifting the processing of vocal commands away from the HomePod and onto an iOS device paired to the HomePod," Abdelrazik told TechNewsWorld. "That opens up a realm of issues."

From the article "Apple's HomePod Set to Barge Into Hot Speaker Market" by John P. Mello Jr.

Previously In The News

Research: Free trials influence over half of OTT subs

Parks Associates research finds that over 50 per cent of US broadband households that subscribed to an OTT video service within the past year indicate that the service trial played a key role in their...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...