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February 11, 2016
"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang -- Director of Health & Mobile Product Research at Parks Associates -- in a press statement.
Apple's arch rival Samsung has nabbed the second position with 31 percent market share, while another South Korean phone maker LG came third with 10 percent, followed by Motorola, HTC and others.
Parks Associates, citing "360 View: Mobility & the App Economy" report, stated that one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30 percent of Samsung phone owners.
From the article "Apple Retains Position As Top Smartphone Maker In America In 2015: Report" by Rohit KVN.
According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...
Loyalty is the name of the game for places like Netflix and Hulu going forward, Callahan says. “It’s much easier to keep a customer than acquire a new one,” he explains. High turnover has been one...
The benefit is that you can cancel any time you want, and are only committed on a month-to-month basis. This might serve as a good move for Amazon, allowing people to dip their toes into the Prime wat...
Netflix has by far the most loyal subscribers of its competitors, according to new research by Parks Associates. Analysts found that Netflix subscribers were much less likely to cancel than those o...
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