"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang -- Director of Health & Mobile Product Research at Parks Associates -- in a press statement.
Apple's arch rival Samsung has nabbed the second position with 31 percent market share, while another South Korean phone maker LG came third with 10 percent, followed by Motorola, HTC and others.
Parks Associates, citing "360 View: Mobility & the App Economy" report, stated that one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30 percent of Samsung phone owners.
From the article "Apple Retains Position As Top Smartphone Maker In America In 2015: Report" by Rohit KVN.
Some new research from Parks Associates looks at the biggest reasons why people get rid of streaming subscriptions. On Parks’ chart of “OTT Churn Triggers,” the top item listed is “Need to cut hous...
One chief reason for the meteoric rise in DIY competition, of course, is market penetration — read: the historical lack thereof. According to the latest Parks Associates research, 75% of U.S. househol...
A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
