The new Apple TV box will feature a faster processor capable of streaming higher-resolution 4K content and highlighting live television content, Bloomberg reported Thursday. The update box is expected to debut at an event in September, along with a new iPhone and Apple Watch models, sources told the news outlet.
The move would underscore Apple's ambitions to improve its standing in the streaming market. Apple commands only 15 percent of the set-top market as of the end of March, according to a survey by Parks Associates, trailing Roku, Amazon and Google.
From the article "Apple reportedly plans 4K upgrade for its set-top TV box" by Steven Musil.
Some 16% of US broadband households now subscribe to an over-the-top sports video service, according to Parks Associates. The NFL Game Pass is the most widely adopted service, with 6% of US broadba...
In the US, some 23% of millennial heads of household opt to live in OTT-only, broadband homes, according to Parks Associates. The research firm said the figure compares to a national average of jus...
According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018. The report found that f...
“Importantly, all of these services have increased their subscriber base over the past year. The top five OTT services have stayed consistent, primarily through maintaining or growing the massive user...
