The new Apple TV box will feature a faster processor capable of streaming higher-resolution 4K content and highlighting live television content, Bloomberg reported Thursday. The update box is expected to debut at an event in September, along with a new iPhone and Apple Watch models, sources told the news outlet.
The move would underscore Apple's ambitions to improve its standing in the streaming market. Apple commands only 15 percent of the set-top market as of the end of March, according to a survey by Parks Associates, trailing Roku, Amazon and Google.
From the article "Apple reportedly plans 4K upgrade for its set-top TV box" by Steven Musil.
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...
Automated smart home systems are a growing trend among mainstream consumers; in fact, according to Parks Associates, 48 percent of U.S. broadband households intend to buy at least one smart home devic...
According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...
