A new study from Parks Associates confirms earlier studies from ComScore and eMarketer this year: Roku is running away with the streaming device market while Apple is lagging way behind, controlling a mere 15% of the market.
The consensus from industry observers is that this is due to two factors: lack of options (Apple TV does not have Amazon video, though it’s scheduled to get it this week) and, more than anything, Apple TV’s astoundingly high price.
From the article "Apple Really Needs To Get On The Stick" by Alan Wolk.
The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
But two crucial streaming devices don't have HBO Max apps. Neither Roku and Amazon Fire TV devices supported HBO Max, even though those devices represent the vast majority of streaming devices in the...
