The tech giant is racing to catch up to the dominant streaming players. Amazon Prime Video is in 200 countries while Netflix is in more than 190 countries.
Apple also has a smaller share of the streaming device market, with Apple TV claiming a 28% share in the U.S., behind Roku with 37%, according to Parks Associates. The Amazon Fire TV now claims 25% of the market.
From the article "Apple Plans Global Launch For Its TV Subscription Service: Report" by Dawn C. Chmielewski.
Across the span of consumer electronics, people over 55 get short shrift, often seen as caricatures of frailty or a market that doesn't look sexy in a startup's funding presentation. But the over-55 m...
Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...
The growing popularity of smarter timepieces helps explain why smartwatches are co-opting features previously associated with fitness trackers and GPS sports watches, says Parks Associates analyst Kri...
"User experience defines the operator's video services for consumers," said Brett Sappington, senior director of research at Parks Associates in a statement. "Every pay-TV service and streaming video...
