The tech giant is racing to catch up to the dominant streaming players. Amazon Prime Video is in 200 countries while Netflix is in more than 190 countries.
Apple also has a smaller share of the streaming device market, with Apple TV claiming a 28% share in the U.S., behind Roku with 37%, according to Parks Associates. The Amazon Fire TV now claims 25% of the market.
From the article "Apple Plans Global Launch For Its TV Subscription Service: Report" by Dawn C. Chmielewski.
Over-the-top video is taking over connected devices around the globe. According to research from the Parks Associates, there are more than 200 OTT services in the U.S. market alone, and there are over...
According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...
The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...
Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...
